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CO-LOCATED EVENTS

Speaker

Bruno Betoni Parodi

Scientific Director and R&D Manager, BASF

Dr. Bruno Betoni Parodi got his Doctoral title from the Helmut Schmidt University in Hamburg – Germany in the area of Electrical Engineering. He has specializations in the areas of Robotics and Machine Learning and has worked many years in industrial research at both research laboratories as well as in production sites. Since 2018 with BASF, Dr Betoni Parodi is the scientific director for the BASLEARN coll joint lab in collaboration with Technical University of Berlin in the area of Machine Learning and AI

The Pop in my Job:
Being an engineer I really love to solve problems. Not as a quick fix but understanding the underlying questions behind it and understanding how to better generate value. Working at same time with industry but also academic partners enables me to see and get best of both worlds.

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Sessions

From idea to revenue – how companies are working with academic partners on AI

Case Study

Monday, March 16

03:25 pm - 03:50 pm

Live in Munich

Less Details

Many companies are building centers of excellence to get the AI ball rolling; some also integrate these with academia. The institution of BASLEARN is such an example, a collaboration between BASF and the TU Berlin. But just as many companies are struggling with the challenge of creating tangible value from these partnerships. In this session, In this presentation we will see what the pitfalls are and how best to avoid them to experience the benefits of such a collaboration, like early access to potential groundbreaking new AI solutions.

Join this session and learn more about:

  • “Garbage in garbage out” has never been more true
  • Tips on how to avoid overspecialisation
  • Which framework ensures the extraction of value from partnerships the best
Presentation

How can collaborations between industry and academia in AI move from promising ideas to measurable business value?

4 | AI Café

Tuesday, March 17

11:00 am - 03:00 pm

Live in Munich

Less Details

  • What common challenges do industry–academia AI partnerships face in turning research into revenue?
  • How does data quality impact the success of AI projects in such collaborations?
  • In what ways can teams prevent overspecialisation while still leveraging deep expertise?
  • What frameworks or governance structures help ensure that partnerships deliver tangible results?
  • How can early access to innovative AI solutions be maximized without creating dependency risks?
Workshop

HARVESTING SESSION

Tuesday, March 17

03:30 pm - 04:04 pm

Live in Munich

Less Details

WP World Cafe

In the Harvesting Session, presenters will summarize the results of the day’s discussions and highlight key findings from the World Cafés

Presentation

Company

BASF

https://www.basf.com
BASF stands for chemistry for a sustainable future. Our claim: We want to be the preferred chemical company to enable our customers' green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in almost all industries and in almost all countries around the world. Our portfolio comprises the core businesses Chemicals, Materials, Industrial Solutions and Nutrition & Care; the standalone businesses are bundled in the Surface Technologies and Agricultural Solutions segments. BASF achieved global sales of €65.3 billion in 2024. BASF shares are traded on the Frankfurt Stock Exchange (BAS) and as American Depositary Receipts (BASFY) in the United States.
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Colocated with
Enterprise AI Europe 2026 is part of the Event Series. You can find more events here.
Date
March 16 – 17, 2026
Location
Holiday Inn City Center
Hochstraße 3
81669 Munich
Phone
+49 (0)30 52 10 70 3 0
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