Since the Tower of Babel it is known that speaking different languages is a good way to ruin a project. Nowadays we might get along speaking English but scratch the surface and you will see that many times people assign vastly different meaning to the same words. In large and complex organizations like enterprises this will cause business and data people to talk past each other. Worse still, even data might not be aligned. Companies are on a mission to change that and you can join this session to gain the insights. Because only if data speaks business and business speaks data will the organization truly work together and achieve incredible outcomes.

Find out more about:

• Why data just for the sake of data is useless – find out why you want the data in the first place
• Understanding the context a key phrase was used in is critical
• Why working on common definitions is tedious – but enables every future undertaking